How to improve your website, can mean different things to different people. You may be fed up with how it looks or wish it could do more.
If you run a business, you are probably more interested in how improve performance because that is what will help to grow your business.
Giving your site a complete redesign or makeover, is no guarantee that you will see better return on investment.
When you think how to improve your website, you need to consider what factors actually lead to a successful website?
How to improve your website performance to meet your goals
The two important factors that will improve your website are:
Would you buy a whole new car, when all it needs to perform better is an oil change and some spark plugs?
You would be much smarter to invest your money in improving the weak links in performance rather than how nice it looks.
We all know that cosmetics only hides the cracks and imperfections. They never actually go away.
How to improve your website so it performs better for your business
To improve site performance your have to fine tune your site, so that it gets the traffic you need and converts that traffic to customers.
This site performance criteria applies to all websites that want improved performance.